An extra strip of rubber was also eventually added to keep the shoes condition better longer due to constant pivoting this was called the "pivot button". The shoes were designed to be "Non-Skid" which gave athletes specifically basketball players better grip.
#Converse wordmark 2.0 professional#
Ĭonverse customized shoes for the New York Renaissance (the "Rens"), the first all- African-American professional basketball team. By 1966, the shoe was also available in school colors. In 1962, Converse came out with a low-cut sneaker style. Artist Charles Kerins created cover art that celebrated Converse's role in the lives of high school and college athletes. In the 1950s and 1960s, Converse promoted an American image with its Converse Basketball Yearbook. After World War II, Converse almost exclusively made a high top shoe, in either black or white. The company resumed production of athletic footwear after the war's end. entered World War II in 1941, Converse shifted production to manufacturing rubberized footwear, outerwear, and protective suits for the military. In 1939, Converse was sold to the Stone Family, who owned Converse until 1972 when the Eltra Corporation proposed an acquisition. Sales for the All-Star soared until 1929 when the company fell into bankruptcy. He continued this work until shortly before his death in 1969.
#Converse wordmark 2.0 Patch#
Converse gave him a job as a salesman and ambassador, promoting the shoes around the U.S., and in 1932 Taylor's signature was added to the All-Star patch on the high-topped sneakers. "Chuck" Taylor walked into Converse complaining of sore feet. In 1923, a basketball player named Charles H. In summer of 1916, the Converse basketball line was established by 1917 the Converse All-Star basketball shoe was introduced and quickly became successful during World War 1 and the Spanish flu. The company was a rubber shoe manufacturer, and its early inventory included winterized rubber-soled footwear, galoshes, tennis shoes, and some non-footwear items like automobile tires. History 1908-1940 įorty-seven-year-old Marquis Mills Converse, a manager at a footwear manufacturing firm, opened the Converse Rubber Shoe Company in February 1908, in Malden, Massachusetts. The growth of Converse as a casual fashion accessory contributed to $2.3 billion in revenue in 2022. As of 2019, Converse sold products through 109 company-owned retail stores in the United States and 63 stores in international markets. It frequently collaborates on special-edition product releases with other brands such as John Varvatos.
market, but lost its position in the 1970s as competitors presented their styles.Ĭonverse's portfolio includes products under the Chuck Taylor All-Star, Cons, Jack Purcell, One Star, and Star Chevron trademarks. Initially, it was one of the few producers of athletic shoes and dominated the U.S. During World War II, it shifted manufacturing to make footwear for the military. Ĭonverse initially produced winterized rubber-soled shoes and boots. Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. Converse ( / ˈ k ɒ n v ər s/) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.
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