40% say they would boycott brands that endorse a figure or cause against their own values, making this group 30% more likely than the general population. Whilst console gamers are typically less invested in politics and societal issues compared to the general population, they are still willing to boycott brands that endorse figures or causes that go against their own values. Ĭonsole gamers will boycott brands that don't associate with their political and societal values 420k internet users aged 16-64 who have streamed their gameplay in the last month.įor more insights on the state of social media, you can use these questions on the platform. With 55% of this group also willing to pay for more coverage, this group is willing to pay the right price to get their name out into the social media landscape. Whilst payment for verification is proving a controversial topic, 52% of gamers who have streamed their gameplay in the last month are willing to pay to verify their account, making this group 56% more likely the general population. Gamers who stream are happy to pay for further social media exposure
Gaming insights full#
You can view the full list of topics for March by clicking here and the full list of topics for April by clicking here. GWI Zeitgeist is a free add-on to GWI Core that features a different set of topical questions each month. The following insights have been taken from the GWI March and April Zeitgeist.
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